The Circular Design Case, in association with The Circular Design Guide, challenged designers to take their first steps on the journey of creating products, services and systems for the circular economy - an economy that is regenerative and restorative by design.

Participants had to choose an everyday object made out of plastics or plastics-based fibres and rethink it's system by zooming-out from the object itself. Once they had understood and mapped the system, they had to find circular opportunities - interventions points in the system to make their object more circular - which lead them to frame their own design challenge. 

The Circular Design Case took place from 10th-19th November. 26 entries were submitted, among which three were selected as winners. The winners were announced today in a live studio session with IDEO's Chris Grantham and Circular Design project manager, Simon Widmer. The session reflected on insights that might prove helpful for your circular design journey, catch up on the session here

The top three entries received a 2017 Circular Design Case award, while the top entry received an additional £1000.

Scroll down to view each winner and find out more about their project idea: 


1st Place Winner: 

Rob Thompson, studying a full-time MBA at Imperial College Business School. 

One question for systems change: How might we provide time and budget constrained consumers the convenience of ready meals without relying on single-use plastic packaging? 


2nd Place:

Ambra Dentella & Kenneth Arnold, both studying an MA in Design Products at Royal College of Arts & Joseph Rause. 

One question for systems change: How might we redesign the toothbrush using modular components, and natural materials to change the current disposable paradigm into one that is regenerative for people and the environment. 


3rd Place:

Oda Landsman, studying a Masters in Strategic Product Design at TU Delft.

One question for systems change: How can a festival redesign the plastic bottle material flow in order to create a circular system which could potentially upscale to an entire city?