- Janaina M. H. Costa , Cristina Nardin Zabotto
- Details About the session
- Speakers Info about who's talking
Product-service system business models are a common circular economy solution, but understanding ownership trends also necessitates understanding the customers needs.
One approach to understand these needs is Kansei Engineering. It translates the client's psychological feelings and needs into the product design. This project aims to investigate the feelings and needs of UK car customers, whether for buying, renting or sharing models. As a result, a list of Kansei Words is elaborated and prioritised by car business models, and the need for ownership is compared between four models. This comparison is designed to identify barriers and drivers for circular vehicle designs.
Janaina M. H. Costa
Janaina M. H. Costa is a Professor at University of Sao Paulo and a former Postdoctoral Associate with the Lean Advancement Initiative at the Massachusetts Institute of Technology. She wrote her PhD thesis at the Sao Paulo University on product development process improvement with a focus on diagnosis. Janaina received her M.S. in Industrial Engineering from University of Sao Paulo (BR), and her B.S. in Administration Science and her B.S in Accounting Sciences from Unicep University. In 2018 she worked at the University of Cranfield in the U.K. in collaboration with Rutherford for a Car Business Model project.
Cristina Nardin Zabotto
Cristina Nardin Zabotto currently is a Postdoctoral researcher in the Integrated Engineering Group at University of São Paulo. In 2017 she earned her PhD in Production Engineer at UFSCar (Universidade Federal de São Carlos). In 2011 and 2003 she earned her Master´s in Science, Technology and Society and Bachelor’s degree in Statistics respectively from the UFSCar. She worked for fourteen years in Faber-Castell for at the Research and Development department, in charge of consumer’s research. In 2018 she worked at the University of Cranfield in the U.K. in collaboration with Rutherford for a Car Business Model project.
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