DIF on AIR Case Studies of Safe & Circular Material Choices

  • Speakers:
  • Adriana Galijasevic, Chris Enlow, Ryan Williams, Marisa Guber

Topics relevant to the session

  • Details About the session
  • Speakers Info about who's talking
  • Timeline Notible points of interest

Join this session with Cradle to Cradle Products Innovation Institute, G-Star Raw, Keen Footwear, and Method to learn how companies are leading the way to incorporate Safe & Circular Material Choices.

Get inspired how you can reframe material health challenges as opportunities for successful circular design, ensuring your work promotes a safe, circular economy.

This is an abbreviated version of an interview that took place on November 14th. Want to watch the conversation in full? Watch it here:


Adriana Galijasevic

Adriana Galijasevic

Adriana Galijasevic

Adriana has been with G-Star since 2011 and has worked in the design, denim fabric & finishing departments. Her current role as Denim & Sustainability Expert is of an interdepartmental nature. She works with design, fabric and wash development, merchandising and finally, with the sustainability team to implement sustainable material targets and circular economy innovations within G-Star collections. To accomplish this, Adriana focuses on driving denim sustainability research, sustainable product innovation as well as internal and external education.

Chris Enlow

Chris Enlow

Chris leads Corporate Responsibility at KEEN and manages the company's supply chain sustainability program. Chris work closely with the company's corporate responsibility team on its philanthropic, public relations and government affairs efforts.

Ryan Williams

Ryan Williams

Ryan is the Global Greenskeeper of Product Experience at People Against Dirty, the makers of Method and Ecover cleaning and personal care products. He holds a PhD in Environmental Toxicology and has over 15 years of experience assessing ingredients for human health and environmental impacts. He applies this knowledge to integrate sustainable product innovation into the business. He has collaborated with global authorities in government, industry, NGOs and universities to identify emerging topics and sustainable technologies to evaluate chemical ingredients and ensure that Method maintains its industry leading Dirty Ingredient List. He also directs the sustainability aspects of every business touch point, from product design and sourcing to production and marketing.

Marisa Guber

Marisa Guber

Marisa Guber leads engagement initiatives at Cradle to Cradle Products Innovation Institute to support manufacturers and designers in applying the principles of Cradle to Cradle Certified to their work. She guides content development and is instrumental in the evolution of the Institute’s strategy, activities, and partnerships. Marisa brings over a decade of experience in managing positive impact initiatives in a range of environments, including business, education, research, not for profit, government, and social enterprise. She is a natural dot-connector, with a passion for the intersection of sustainability and social impact, and forging new paths for the circular economy and positive future.


Emma Fromberg

Emma Fromberg

Informal Learning and Smart Material Choices Manager

Emma is a designer by background and is part of the Learning Team of the Ellen MacArthur Foundation. She is interested in exploring how design can support the transition to a circular economy. At the Foundation she leads informal learning, in which the annual Disruptive Innovation Festival plays a significant role. Besides informal learning, she works within the Circular Design Team on smart material choices and material health.

Session Timeline

0.00 - 2.07

G-Star & their first certified jeans

2.08 - 4.33

Who is Keen Footwear?

4.34 - 6.15

Who is Method?

6.16 - 7.41

What needs to change for fashion?

7.41 - 9.01

Can we design out toxic chemicals?

9.02 - 11.41

Methods, challenges and creative workarounds

11.42 - 12.22

How valuable is working together with partners?

12.23 - 14.41

Staying ahead of the curve

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