- Jaideep Prabhu, Venkata Gandikota
- Details About the session
- Speakers Info about who's talking
Frugal innovation is the ability to ‘do more with less’, thereby creating significantly more business and social value while minimising the use of diminishing resources such as energy, capital and time. In an “age of scarcity”, many companies are facing growing pressure from cost-conscious and environmentally-aware customers, employees and governments who are demanding affordable, sustainable and high-quality products.
Through a comprehensive set of case studies, Professor Jaideep Prabhu and Venkata Gandikota demonstrate that frugal innovation is one of the most critical emerging models of value creation for both businesses and the customers they serve. Across the developed world from Tokyo to New York to Paris, customers now view frugality as a means to increase, not decrease quality of life. So, what are the defining features of this new frugal economy? And how could the values of frugal innovation be incorporated into a circular economy? Join this podcast to find out.
Professor of Marketing, Jawaharlal Nehru Professor of Indian Business and Enterprise, and Director, Cambridge Centre for India and Global Business, Judge Business School, University of Cambridge
Dr. Prabhu is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, described by The Economist as “the most comprehensive book yet” on the subject of frugal innovation. His most recent book, Frugal Innovation, co-authored with speaker Navi Radjou was published in February 2015 and won the CMI’s Management Book of the Year Award 2016.
Founder - The Nordic Frugal Innovation Society; Lead Organizer – InnoFrugal
Venkata Gandikota has more than 15 years of technical engineering, research, ideation, strategy and business modelling experience. He co-founded the non-profit association- The Nordic Frugal Innovation Society in late 2013 with 2 colleagues. By organizing workshops and events involving Businesses, NGOs, Cities and Universities, he started to mainstream the frugal innovation concept in Finland and the Nordics. He is the lead organizer for InnoFrugal- a 2 day innovation and thought leadership conference held annually in Finland since 2015. Venkata has also written several articles focusing on frugal innovations in the Finnish media
German Chancellor Fellow 2017-18
Piyush is an environmentalist and an experienced sustainability project manager with a background in Corporate Social Responsibility. Piyush worked with the German Development Cooperation (GIZ) in India and in Germany for five years, where he worked as a National Advisor for Business and Biodiversity. Last year, Piyush won the prestigious German Chancellor Fellowship which is funded by the Alexander von Humboldt Foundation. Piyush was born and brought up in New Delhi, India. Seeing the appalling state of air pollution in his home city, he decided to research how the principles of Circular Economy could be incorporated in an urban context. In the past years, Piyush has represented India as a fellow in European Forum Alpbach, Global Environment Summer Academy (GESA) and Global Thinkers Mentors program.
German Chancellor Fellow 2017-18
Elana Harrison is an MBA Candidate at HHL Leipzig and an experienced public policy professional with a passion for innovation and sustainability. She previously worked as the Assistant Director of Professional Education at the Environmental Law Institute, a Washington, D.C.-based think tank and membership organization. In this role, she designed educational programs for lawyers and members of the civil service on emerging legal issues, from the use of drones in environmental monitoring to the impact of Brexit on international environmental law. Elana earned a B.A. in International Relations and German from Hendrix College, where she graduated Cum Laude and With Distinction. As a 2017-2018 German Chancellor Fellow of the Alexander von Humboldt Foundation, Elana studied the emergence of circular economy and sustainability in German businesses, interviewing startup founders in Munich, Berlin, and Leipzig.
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