DIF Studio Circular Economy: Why Should We Measure It?

  • Speakers:
  • Roy Vercoulen, Sven Herrmann

Topics relevant to the session

  • Details About the session
  • Speakers Info about who's talking

As the circular economy becomes ever more prominent, its economic, environmental, and societal benefits are increasingly evident, and more and more companies include circular economy aspects in their strategy. This brings rise to some interesting questions: do we need to measure the progress towards this new system? How do we do it? Which leavers do companies have to become more circular? And, in order to help these companies out, what are the right things to measure?

In this DIF studio session, our expert guests will discuss two key enablers for a circular economy: the purchasing powers businesses have to influence the economy via their procurement, and all aspects related to how and why we measure progress towards a circular economy at various levels.

This is an abbreviated version of an interview that took place on November 8th. Want to watch the conversation in full? Watch it here:


Roy Vercoulen

Roy Vercoulen

CEO and co-founder, Circular IQ

Roy Vercoulen is a Dutch cleantech-entrepreneur with a passion for the Circular Economy and C2C. He’s CEO and co-founder of Circular IQ. Creator of decision-making software for the circular economy and has over 10 years of international experience in sustainability-strategy. Roy was VP and head of European Operations for C2C Certified, between 2012 and January 2016. He believes that digitization and purchasing power are critical levers in accelerating the transition towards the circular economy.

Sven Herrmann

Sven Herrmann

Programme Lead, Ellen MacArthur Foundation

Sven has been working on all things circular economy since he joined the Foundation in early 2014. His projects range from developing one of the first circular economy metrics via creating a circular economy e-learning solution to managing the Foundation’s work on circular economy in India.

He also set up and lead the Foundation's Systemic initiative, Make Fashion Circular, to build a circular economy in the fashion industry. Sven has been involved in the DIF since its inception in 2014 as a host as well as speaker (and also an eager audience member!).


Emma Fromberg

Emma Fromberg

Informal Learning and Smart Material Choices Manager

Emma is a designer by background and is part of the Learning Team of the Ellen MacArthur Foundation. She is interested in exploring how design can support the transition to a circular economy. At the Foundation she leads informal learning, in which the annual Disruptive Innovation Festival plays a significant role. Besides informal learning, she works within the Circular Design Team on smart material choices and material health.

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