DIF Studio The Circular Emergency

  • Speakers:
  • Rebecca Ford, Kevin Shahbazi, Simon Widmer
  • Details About the session
  • Speakers Info about who's talking

How might we apply circular design principles to an area as critical and complex as emergency healthcare? This is the big question posed by 'The Circular Emergency', one of this year’s RSA Student Design Awards launched by RSA, Philips Design and the Ellen MacArthur Foundation. The competition challenges students around the world to tackle the big issues of our time through design thinking.

In this session we will discuss some of the current challenges in emergency care, why circular design matters, and advise on approaches and resources that can help with designing circular healthcare solutions.

Join us, whether you're tackling The Circular Emergency brief or wrestling with a different design challenge.

This is an abbreviated version of an interview that took place on November 15th. Want to watch the conversation in full? Watch it here:


Rebecca Ford

Rebecca Ford

Head of Design Programme, RSA

Rebecca is Head of Design Programme at the RSA. She leads projects that apply design methods to tackle complex problems, including the flagship RSA Student Design Awards programme, which challenges university students to tackle big societal issues through design thinking.

Kevin Shahbazi

Kevin Shahbazi

Senior Strategic Design Consultant, Philips Design

Kevin leads the topic of circular design at Philips Design, integrating business model innovation, service design and product design competences for impact. He is a former Schmidt-MacArthur Fellow and a TU Delft Industrial Design Engineering alumnus.

Simon Widmer

Simon Widmer

Project Manager Circular Design, Ellen MacArthur Foundation

Simon is taking care of the circular design programme at the Ellen MacArthur Foundation. Re-designing everything - from products, to services and systems - for a circular economy is one of the biggest creative challenges of our time and Simon is passionate about contributing to that journey towards a positive, regenerative future. Together with IDEO, Simon has been one of the co-creators of the Circular Design Guide, which has been used by thousands of designers from over 150 countries.


Seb Egerton-Read

Seb Egerton-Read

Social Media and Content Manager

Seb makes sure the DIF’s content reaches the right people on a global scale through resourceful and creative marketing. He also feeds into the DIF's long-term strategy. When Seb isn’t working on the DIF, he’s busy managing the Foundation’s social media accounts and producing regular content across platforms as well as writing for Circulate news.

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