DIF Studio Design in the Age of Digital

  • Speakers:
  • John Maeda

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John Maeda is one of the world's leading design thinkers, well known for his work, "Laws of Simplicity", and co-founder of Automatic, the startup that created the now ubiquitous Wordpress. During this DIF session, our host Joe Iles, who has a pretty thorough understanding of different schools of design thinking himself, connected with Maeda to get his take on the state of design today.

Listen to John's impassioned plea for young designers to embrace the latest and most disruptive design trend powered by the exponentially growing capacity of computation.

This is an abbreviated version of the interview. Want to watch the conversation in full? Watch it here:


John Maeda

John Maeda

John Maeda is an American technologist and leads the world's largest all-distributed design team at Automattic where he is Global Head of Computational Design + Inclusion. Previously Maeda served as Partner at Kleiner Perkins, a world-leading Silicon Valley venture capital firm. An internationally recognized speaker and author, his books include The Laws of Simplicity, Creative Code and Redesigning Leadership. Maeda’s work explores the area where business, design, and technology merge — with his findings shared annually in the Design in Tech Report at SXSW.

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