When you hear the word ‘design’, what images come to mind?

Do you think of someone sketching products or creating a 3D model? A team making a prototype? A beautiful, timeless object?

Dr John Maeda says that type of design is in the past. Through his diverse career - including work at MIT, the creation of the ‘Laws of Simplicity’, Presidency at Rhode Island School of Design and now at startup Automattic - Maeda says design has changed forever.

Design truly can change the world, from tackling inequality to improving our cities. But to have a meaningful impact, designers will need to move beyond aesthetic design’ and embrace the new frontier: computational design.

So don’t get left behind. Tune into this Headline act to hear Dr John Maeda’s advice for how you can play a role in the future of design.


John Maeda

John is an internationally recognised speaker and author who draws on his diverse background as an MIT-trained engineer, award-winning designer, and executive leader to help businesses and creatives push the boundaries of innovation in their markets and fields. Maeda is an American executive spearheading a new convergence across the design and technology industries, and can be found on Twitter discussing technology, business and design at @johnmaeda - one of TIME Magazine’s 140 Best Twitter Feeds.

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