DIF ON DEMAND New Definitions of Food Packaging in the Circular Economy

  • Add to Calendar 08/11/2017 16:00 08/11/2017 17:00 Europe/London New Definitions of Food Packaging in the Circular Economy - DIF 2017 Online at thinkdif.co Ellen MacArthur Foundation no-reply@ellenmacarthurfoundation.org false DD/MM/YYYY

The Disruptive Innovation Festival is an online festival of ideas that asks the question: what if we could redesign everything? During the DIF, we’ll be asking our speakers to tell us what they think is in store for the future of the economy. While watching you can chip in with your thoughts and questions: sign up for a free My DIF account and ask your question through the discussion forum below the live stream!

Safia Qureshi, Founder & CEO of Cup Club will speak on the role of new materials, intelligence and data in packaging for circular economy businesses. 

Safia is joined by Rodrigo Gonzalez, co-founder of Skipping Rocks Lab and Michele Barone, Consumer Products, PA consulting. Rodrigo will be sharing his story of Skipping Rocks Lab and their work in developing new materials. Michele will be talking about his work at PA Consulting in consumer product packaging for clients. Join this conversational session, which will provide insights for designers, technologists, scientists and circular economy business owners. 

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Safia Qureshi

Founder & CEO Cup Club

Safia Qureshi is an award-winning Architect, innovation designer and educator. Born in London, UK, she launched Studio [D] Tale in 2015 to build projects with high social and environmental impact. She then incubated and launched the world's first returnable cup ecosystem called CupClub in 2016. In 2016 she was acclaimed by Core77 Magazine to have developed a 'creative business with a social edge.'

Safia’s work is recognised for its innovative use of design, digital exploration, and spatial interventions that challenge conventional notions of cities and the built environment. Her work is immediately recognisable, encompassing product innovation, brand identity, system and service design, digital products and architecture.

Rodrigo Garcia Gonzalez

Co-founder Skipping Rocks Lab

Rodrigo Garcia Gonzalez received his architectural degree with honors from the ETSAM, Technical University of Madrid, previously he studied at Centre for Environmental Planning and Technology University (India) and Industrial Design at Pontificia Universidad Católica (Chile). He did postgraduates studies at Umeå Institute of Design, Imperial College of London and Royal College of Art. Currently, he is senior lecturer of Product and Furniture Design at Kingston University. He combines his academic activity with running Skipping Rock Lab, a start-up supported by the Climate-KIC Accelerator from the European Institute of Innovation and Technology.

Michele Barone

Consumer Products, PA Consulting

Michele delivers product, packaging and manufacturing innovation for consumer goods companies. He helps small and large enterprises improve considerably profitability and sustainability through new solutions and technologies.

He adopts a system-level approach, combining consumer, business, technical and operational elements. His is passionate about delivering value through new ideas and technologies, challenging common thinking.

Examples of his work include: achieving 30-50% material savings on primary and secondary pack designs, developing flexible manufacturing solutions for product and packaging customisation, rapidly improving performance of existing manufacturing lines by 15-50%

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