Other Gameplay Going Circular: Experience the Challenge in The Blue Connection

  • Speakers:
  • Inchainge, ING, Windesheim

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The Blue Connection is a global business game in which participants need to make decisions as the management team of a bicycle manufacturer, to help turn their business model from linear to circular. They need to design and execute a strategy to achieve corporate goals related to the circular economy while never losing sight of the need to make a profit and generate returns on their investment. In their roles (covering procurement, sales, operations and finance), they will have to make decisions about the sort of customers they want to target, the suppliers they do deals with, the quality of the materials they buy, pricing points, the cost of reusing, recycling and repairing – in other words, just the sort of challenges that any real business is currently grappling with.

Share a passion and belief in the power of games as fun, competitive and powerful stimulus for teamwork and a way of learning about the real world. Stay tuned to learn and experience more on The Blue Connection during DIF!




Inchainge is a Netherlands-based company specialized in developing and marketing of simulations and learning programs in Supply Chain Management and Supply Chain Finance, with a network of delivery partners on every continent. Our simulations, The Fresh Connection and The Cool Connection, focus on what we truly believe to be vital for every organization: Alignment



ING Wholesale Banking's services span over 40 countries and aims to provide clients with one global cross-border experience that is seamless and efficient. We want to be their trusted financial partner offering advice, data-driven insights, sector knowledge and customised, integrated solutions on a single digital platform.



Windesheim is one of the Netherlands' top universities of applied sciences, known for its personal approach and for working closely with the business community and public institutes. With well over twenty-five thousand full-time and part-time students and more than two thousand staff at sites in Zwolle and Almere, Windesheimis one of the largest universities of applied sciences in The Netherlands. We are a broad-based institute that offers a wide range of accredited Bachelor's degree courses

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