DIF Studio How do you persuade fashion brands to embrace resale?

  • Speakers:
  • Andy Ruben

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The global resale market is already worth $24bn and has been predicted to grow to $51B in just five years. Yerdle works with leading brands, like Patagonia, REI and Eileen Fisher, Arc’teryx and Taylor Stitch, to develop white-label channels that take control of the resale marketplace, but how did they do it? Who did their CEO Andy Ruben have to convince?


Andy Ruben

Andy Ruben

CEO and Founder of Yerdle

Andy is the CEO and Founder of Yerdle. His experience in retail, consumer products, strategy and sustainability spans more than two decades. He served as Walmart’s first-ever chief sustainability officer and led the retailer’s e commerce strategy, private brand and omnichannel initiatives prior. While at Walmart, Andy led a number of transformational efforts over his tenure, including launching Walmart’s heralded sustainability efforts, re-imagining Walmart’s $20 Billion private brands business, and integrating online and stores.

He left his executive role at Walmart in 2012 to pursue his dream of building the next generation of retail.


Sebastian Egerton-Read

Sebastian Egerton-Read

DIF Programme Manager and Social Media Manager

Seb is one of the two Ellen MacArthur Foundation's DIF Managers. He makes sure the DIF’s content reaches the right people on a global scale through resourceful and creative marketing. He also feeds into the DIF's long-term strategy. When Seb isn’t working on the DIF, he’s busy managing the Foundation’s social media accounts and producing regular content across platforms as well as writing for Circulate news.

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