DIF Studio How Is Technology Empowering a 'new Consumer'?

  • Speakers:
  • Rachel Botsman, David Rowan

Topics relevant to the session

  • Details About the session
  • Speakers Info about who's talking

In 2014, the DIF welcomed two speakers well placed to cut through the noise around the latest technology trends.

Leading author and speaker Rachel Botsman shared her latest thinking on the sharing economy as a trend (including why she doesn’t like to call it that).

Meanwhile, former Wired UK editor David Rowan shared his thinking on the tech trends that are worth following and what they might mean for people’s everyday lives.


Rachel Botsman

Rachel Botsman

Rachel is a lecturer at Oxford University’s Saïd Business School, where she designed and teaches the world’s first MBA course on the ‘Collaborative Economy’ and a new course on ‘Trust in the Digital Age’.

Who Can You Trust? How Technology Brought Us Together – and Why It Could Drive Us Apart (Penguin Portfolio) is her second book, following the highly acclaimed What’s Mine is Yours: How Collaborative Consumption is Changing the Way We Live (HarperCollins, 2010), in which she predicted the rise of sharing economy companies such as Airbnb, Zipcar and Uber, long before they became popular. The concept was subsequently named by TIME as one of the “Ten Ideas That Will Change the World”.

David Rowan

David Rowan

The former editor-in-chief of WIRED magazine's UK edition from 2009 to 2017, David Rowan is a keynote speaker on the corporate circuit who shares his insights into consumer behaviour, the digital era, social commerce and media. Connected with the world's leading trend-setters and spotters, David travels the globe searching out the latest technology that is, or soon will be, impacting our lives and disrupting business in almost every sector.

Get involved!

Have your say by commenting below.

Don’t want to register/login? Click in the name box and select 'I’d rather post as a guest'.