DIF Studio Innovation, Investment and Unicorns

  • Speakers:
  • John Atcheson, Jeffrey Eneberi

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  • Details About the session
  • Speakers Info about who's talking

This session is part of DIF x CE100 Startup Day. A day devoted to showcasing startups and their role in disrupting the market and enabling a shift towards a circular economy. The winner of the DIFxCE100 Startup Day will be announced in the end of the session.

The transition to a circular economy represents an innovation challenge - new materials, services, and technologies are key to unlocking new technical and economic possibilities.

Today these type of innovations are not a priority for the big venture capitalists (VCs), who are pumping billions of dollars into startups with a one in ten success ratio. Many startups working on innovation relevant to a circular economy face skepticism from the traditional venture capital world - often preferring to secure funding from a growing but left-field set of investors: impact investors, foundations, or corporate venture capital teams.

As support for a circular economy grows among the powers that be, what signal does this send to investors and innovators alike?


John Atcheson

John Atcheson

Co-Founder and CEO, Stuffstr

John Atcheson is Co-Founder/CEO of Stuffstr, a social enterprise dedicated to reducing waste by maximising the lifetime value of goods. Prior to Stuffstr, John helped to launch Getaround, a pioneering leader in peer-to-peer car sharing, and served as Founder/CEO of several media-related startups, including MusicNet, the first interactive music service. John also served as VP/GM of Media Publishing at RealNetworks, where he helped to introduce audio and video to the Web, and on the early executive teams of both Digidesign (now part of Avid) and Macromind (acquired by Adobe). In addition, John has served as board chair of Sightline Institute, a leading sustainability think-tank. John holds a BA in Economics from Brown University and an MBA from Stanford Business School.

Jeffrey Eneberi

Jeffrey Eneberi

Founder and CEO, Creolus

Jeff is a serial entrepreneur, a former geneticist and a lawyer for 20 years and is the Founder of Creolus.

Creolus is a forthcoming plastic innovation fund aiming to invest in science to save our planet. It will aim to make early stage investments in new materials and process technology to replace, recycle and redesign plastics.

Creolus’ investments in companies and intellectual property will address the $470 billion global plastics market and aim to solve the unsustainable levels of plastics pollution in the world, whilst aiming to generate attractive returns for its own investors.

Previously Jeff helped build Shell’s renewable energy business and IP protection and also was one of the senior management team that built Just Eat, an online takeaway food business, from start up to post IPO - Just Eat is now a FTSE100 business.

Jeff is also co director of Sustainable Seaweed Limited, a business aiming to accelerate the growing of seaweed to meet some of the UN Sustainability Goals.

Jeff holds a BSc in Genetics from Aberystwyth University and an MBA from London Business School.


Joe Murphy

Joe Murphy

CE100 Network Manager

Joe manages the CE100 Business Network. He is the point of contact for all members, but also runs the hard yards to connect members with one another, and the new ideas that will accelerate their transition to new circular business models.

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