Live studio session Nature is the Technology of the Future

  • Speakers:
  • Marko Brajovic, Richard James MacCowan

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  • Speakers Info about who's talking

The Disruptive Innovation Festival is an online festival of ideas that asks the question: what if we could redesign everything? During the DIF, we’ll be asking our speakers to tell us what they think is in store for the future of the economy. While watching you can chip in with your thoughts and questions: sign up for a free My DIF account and ask your question through the discussion forum below the live stream!

More people are realising that design will be a vital tool in tackling the big challenges of our time.

There are very few design problems that haven’t already been solved by nature, yet the trend for learning from living systems - a concept called biomimicry - still appears to be niche. Is this a problem of perception, of access to data, or of a lack of awareness?

One of this show’s guests - Richard MacCowan from Biomimicry UK - believes a deep learning tool, powered by AI, will help bring the key insights and data to the fore, and in the process make the practice of biomimicry more commonplace. He’s working on this tool right now, and he’s eager to share what he’s learnt so far.

Richard will be joined in this show by one of the world’s foremost biomimetic designers, Marko Brajovic. Marko believes that every designer should understand the origins of the materials they work with in order to help create a positive relationship with the environment.

Put your design questions to Marko and Richard in this live show at the DIF.


Marko Brajovic

Marko Brajovic

Marko Brajovic is graduated (cum laude) in 2000 at Architecture at Instituto Universitario di Architettura di Venezia, Italy. In 2002 received a Master degree in Digital Arts at Foundation IUA – University Pompeu Fabra, and in 2005 a Master degree in Genetic Architecture (Bio-Digital), both in Barcelona, Spain.

In 2006 Marko Brajovic funded a multidisciplinary practice Atelier Marko Brajovic based in Sao Paulo, Brazil. That very concept permeate all areas, formats and aesthetics that get shaped as scenography, museography, product design, architecture, and creative direction with projects in Milano, Miami, Dubai, Shanghai, Madrid, Ubud, Barcelona, Buenos Aires, Hong Kong, Melbourne, Munich, San Sebastian, Rio de Janeiro and São Paulo.

Atelier Marko Brajovic is winner at: 2016 IF AWARD (Architecture / Residential, Architecture / Exhibitions and Trade Fairs disciplines), Winner of the 2015 World Architecture Festival (Display category) and 2015 IF GOLD AWARD (Retail discipline), 2014 W Award and 2010 GOLD IDEA Brasil AWARD, just to name a few.

Richard James MacCowan

Richard James MacCowan

Richard is the managing director of Biomimicry UK, a non-profit innovation lab working across Europe. Richard has a background in real estate and urban design, and now focuses with his team on the delivering innovate solutions by using biomimicry. He is an engaging public speaker, workshop facilitator and designer. His current focus is on complex systems and the future of biomimetics in age of deep learning whilst trying to understand horses as the CEO of Smart Stable Limited.

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