DIF Studio Next For Disruption: Your Job

  • Speakers:
  • Saskia van den Muijsenberg, Johan Hoorn

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  • Details About the session
  • Speakers Info about who's talking

For someone born in the West in the last few decades, their immediate career options could be reasonably expected to match those of their parents.

With the emergence and growth of technologies such as the mobile internet, internet of things, 3D printing, self driving cars and artificial intelligence, that's no longer the case for today's children. McKinsey predict disruptive technologies like these will add $14 to $33 trillion per year to the global economy, disrupting not just the economy, but how people live and work.

Of course, throughout history people have been displaced by technology, but never without growing pains. How can the transition to Industry 4.0 ensure that people aren't left behind? Some writers predict work will change form and will have to begin to define previously non-market activities as work.

Helping us get to grips with the issues at hand are two guests who have been part of a Dutch-based working group investigating the future of work. Saskia van den Muijsenberg and Johan Hoorn of VU University Amsterdam will explain the findings of their research to the online audience, and take your questions about the direction of work, and its implications for how we live.


Saskia van den Muijsenberg

Saskia van den Muijsenberg

Director and Co-founder of BiomimicryNL

Saskia is a Certified Biomimicry Professional with over 20 years of experience in marketing, change management and strategic innovation, and worked with a variety of Fortune 500 companies.

She catalyses innovation and change by enabling others to explore life's design strategies to develop new ideas into real business opportunities. She is also an expert advisor to the European Commission for Societal Challenge 5, and partner in the Project Group ‘Reuse of Buildings’ and Minister of ‘Forward to Nature’ in the Dutch Innovation Cabinet.

Johan Hoorn

Johan Hoorn

Sr Associate Professor of Communication Science at Vrije Universiteit Amsterdam

Johan Holds two PhD degrees, one in General Literature and one in Computer Science and us chair of the ROBOpop Foundation, his work became internationally renowned through the documentary Alice Cares (Burger, 2015).

Johan combines user studies with the design of artificial intelligence systems. His in-depth knowledge of the workings of fictional characters is now put to use in the study and development of social and communicative robots.

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