DIF on AIR MintFinity: Innovation in Product Labelling to Drive Circular Business Models

  • Speakers:
  • David Thomas

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This session is part of DIF x CE100 Startup Day. A day devoted to showcasing startups and their role in disrupting the market and enabling a shift towards a circular economy.

A bank note is a printed item which holds value, a product label is a printed item which currently holds none.

Adding unique, identifying QR codes to each product item individually with a system that cannot be predicted or hacked, MintFinity proposes to transform the means of shaping customer behaviour.

Creating what is effectively a large scale digitally enabled deposit return scheme, customers can be offered real value for prescribed actions, for example the recycling, return or reuse of a specific item. This individual relationship between people, their products and producers creates the toolset needed for driving change and measuring progress towards designing out waste from the economy.


David Thomas

David Thomas

Co-Founder Mintfinity

From a background in medical imaging, then into start-ups and AI and looking at the really difficult problems we face, David has always loved a challenge. Mintfinity is the result of several years work on looking at how to apply value systems to interactions to create better behaviours.


Seb Egerton-Read

Seb Egerton-Read

Social Media and Content Manager

Seb makes sure the DIF’s content reaches the right people on a global scale through resourceful and creative marketing. He also feeds into the DIF's long-term strategy. When Seb isn’t working on the DIF, he’s busy managing the Foundation’s social media accounts and producing regular content across platforms as well as writing for Circulate news.

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