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DIF on AIR Radical Reuse: Impacts, Technology, and Opportunities

  • Speakers:
  • Cynthia Reynolds, Gene W. Homicki, Babette Porcelijn
  • Details About the session
  • Speakers Info about who's talking

Technology is disrupting how we consume products leading to radical reuse and lower environmental impacts. Economic analysis suggests smaller loops, such as maintenance and reuse, hold the greatest potential for value creation in a circular economy. Research indicates that product consumption—when accounting for full life cycles — is among the most unsustainable of human activities. Technology allows stakeholders of all types to not only rent and share products, but also to collaborate and connect within (and across) sectors to optimize physical asset utilisation. This radical reuse can increase profits, improve access to products, while simultaneously reducing consumption, waste, and socio-economic pressure.


Speakers

Cynthia Reynolds

Cynthia Reynolds

Founder

A Canadian innovator, circular economy specialist, serial entrepreneur and technology advisor, who has lived in Norway for almost 20 years. Passionate about how technology and the use of global networks and resources can create social, economic and environmental impact. She was the initiator behind the Nordics first smart Library of Things, and as an RSA Fellow, Co-Founder of the Open Food Network Scandinavia, FeltUnited, Locals.Global and SmartUse.Global she has a proven record of converting ideas into action for positive societal change.

Gene W. Homicki

Gene W. Homicki

CEO & Founder

A serial entrepreneur and technology strategist with a passion for circular and regenerative systems, Gene has lead teams creating cutting-edge technical solutions for organizations like the National Science Foundation, ABC News, the Economist, and other leading organizations for over two decades. After founding a Library of Things in Seattle in 2010, Gene has helped spread radical reuse globally by leading the development of the myTurn.com platform that is used by cities, universities and enterprises around the world to vastly increase their product utilization.

Babette Porcelijn

Babette Porcelijn

Designer - Researcher - Author

As a designer, author and keynote speaker, Babette is passionate about saving the environment. Her ultimate goal is to empower people to make a difference. Her book Hidden impact provides a clear overview of our impact on the planet and how these impacts translate to our daily lives. Most importantly, it offers a range of solutions. She has calculated the impact top 10 of an average American consumer. Products like laptops, gadgets, phones and other non-food stuff are the number one cause of impact. Babette studied Industrial Design Engineering at Delft University of Technology (2001).

Host

Dale Walker

Dale Walker

Learning Design and Content Manager

Dale joined the Ellen MacArthur Foundation in 2014 upon the completion of his master’s degree. He has held a variety of roles including as an analyst on the insights team and was recently seconded to the World Economic Forum in Geneva. Currently Dale is responsible for creating learning activities and managing content for the Foundation's online and face-to-face educational programmes

Dale hails from South Africa where he completed his undergraduate degree in mechanical engineering at the University of Cape Town. Following a year of travelling around Australia, New Zealand and the USA he moved to the UK to study for a master’s degree, graduating with an MDes in Innovation and Creativity in Industry from Cranfield University. While studying at Cranfield, Dale joined the Foundation’s Schmidt MacArthur Fellowship programme to conduct research into the circular economy.

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