DIF on AIR Remanufactured Electronics: Debunking the Myths

  • Speakers:
  • Steve Haskew, Ruth Mugge

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  • Details About the session
  • Speakers Info about who's talking

Every year we produce 4,500 Eiffel Towers of electronic waste. That is value lost, toxic emissions to the environment, and new resources that need to be extracted. Reuse and remanufacturing of electronic products could hold the key to keep these products, components and materials in use for longer.

However, “It cannot compete with a new product” and “people are just not interested in used devices” are common beliefs regarding used devices. During this session, Ruth Mugge, user perception researcher, and Steve Haskew, Strategic Commercial Manager of company in the remanufacturing business, will explore what is possible in remanufacturing and how open people really are to used devices.


Steve Haskew

Steve Haskew

Strategic Commercial Manager

I am passionate about sustainability, family values, and long-term relationships. I value time (an increasing lack of it) and want to work with people who share this.

Experienced Board Level all rounder with a demonstrated history of working in innovative and disruptive environments. Skilled in project management, financial structuring, risk management, building and leading performance teams.

Ruth Mugge

Ruth Mugge

Professor at TU Delft University

Ruth Mugge is Full Professor of Design for Sustainable Consumer Research and Head of the Department Product Innovation Management in the Faculty of Industrial Design Engineering at Delft University of Technology. Her main research focus is on understanding consumer response to product design with a specific interest in sustainability.


Marco Meloni

Marco Meloni

Research Analyst

Marco is a Research Analyst in the Insights and Analysis team of the Ellen MacArthur Foundation, working to provide evidence of the economic, environmental and societal benefits that a circular economy transition could deliver.

He has worked on a wide range of topics since joining the Foundation, ranging from applying the circular economy concept to the food system, to exploring design strategies and a vision for consumer electronics.

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