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DIF Studio REUSE - how to rethink and innovate plastic packaging

  • Speakers:
  • Jeanette Morath, Brian Bauer, Jason Foster
  • Details About the session
  • Speakers Info about who's talking

Converting 20% of global disposable plastic packaging into reuse models is a USD10 billion business opportunity that benefits customers and represents a crucial element in the quest to eliminate plastic pollution. All stakeholders need to join forces to create new models of consumption, production, and distribution that harness this opportunity while tackling the plastics waste crisis at its source.

In this DIF session, we will dive into the new book - Reuse: Rethinking packaging, released by the Ellen MacArthur Foundation - and showcase various reuse models that go far beyond the traditional reusable shopping bag. We will discuss the benefits of reuse and have conversations with three innovators currently changing the world with innovative reuse solutions.


Speakers

Jeanette Morath

Jeanette Morath

Founder of reCIRCLE

Jeannette loves setting up circular systems that save resources in our everyday lives, and that makes it easy to integrate eco-friendly behaviours without thinking too much about it. She has been researching reusable packaging solutions in the food and beverage industry for almost 10 years. Her aim: To banish disposable packaging from our lives. In 2014, she tested the feasibility of a public Takeaway reusable circulation system. After a successful test phase, she launched the reCIRCLE network in 2016, with almost 1’000 partner restaurants to date. reCIRCLE now replaces around 50’000 disposable containers per day. Jeannette comes from the hotel and tourism industry, took further training in marketing and event management and completed her master's degree in environmental technology and -management in 2015. She is convinced that reusable systems could be implemented in many other industries, such as shipping or cosmetics or many more. Reuse with joy and do away with throw away!

Brian Bauer

Brian Bauer

Leads circular economy and alliances at Algramo

At Algramo, our mission is to catalyze reusable packaging systems on a globally significant scale. With Algramo’s network of 2,000+ convenience stores and packaging reuse rates over 80%, Algramo caught the attention of brands like Unilever, Nestle and others keen to explore reusable packaging. With our brand partners, we co-develop technology like Packaging as a Wallet (PaaW), that communicates with IoT connected vending machines. We enable exceptional security, product traceability and convenience. With our distribution system, Unilever sells their laundry detergent for 30% below supermarket prices. Algramo’s newest project is creating its flagship store that will be the logistics hub for a fleet of electric tricycles. Our store eliminates the need for cash and single use packaging. If your brand is keen to be a leader and help catalyze reusable packaging with minimized product costs and maximized convenience, let’s talk! brian@algramo.com

Jason Foster

Jason Foster

Founder & Chief Reuser of Replenish Bottling LLC

It was over an ironing board when Jason realized that many of the every day products we buy are 90% water , with only small amount of active ingredients. This massive inefficiency in how consumer products are designed, manufactured and sold is why billions of pounds of wasted plastic pollute the land, sea and air every year. Something had to be done. This was the inspiration that created Replenish, a reusable bottle and concentrate refill platform that makes it easy for consumers to add their own water, at the point of use instead of at a far away factory, to make the products they use every day. Replenish breaks the endless cycle of waste in today’s fast moving consumer goods industry. Prior to founding Replenish in 2009, Jason worked in equity research with Donaldson Lufkin & Jenrette and Morgan Stanley. Jason earned a bachelor's degree from Texas Christian University in finance and lives in the Pacific Northwest with his wife and two children.

Hosts

Annette Lendal

Annette Lendal

Senior Research Analyst

Annette is a Senior Research Analyst in the Ellen MacArthur Foundation’s New Plastics Economy initiative. She is a reuse specialist, having conducted extensive research on how to move from single-use to reusable packaging models and conceptualising the benefits of reuse from a business perspective.
Before joining the Foundation, Annette worked as a strategy and policy consultant for the Danish NGO Plastic Change, in Ramboll Management Consulting and in the European Commission. Annette holds a master’s degree in Political Science from Copenhagen University and Sciences Po Paris.

Sara Lindeblad Wingstrand, PhD

Sara Lindeblad Wingstrand, PhD

Project Manager, New Plastics Economy at the Ellen MacArthur Foundation

Sara oversees the Foundation's innovation work within plastic packaging. Based on the principles of the circular economy, she works with large corporates as well as emerging innovators from across the industry to rethink and redesign plastics packaging and drive momentum towards upstream solutions.

Most recently, Sara has been working on the publication called Reuse - Rethinking Packaging, that highlights and investigates the benefits of switching to reusable packaging from a business perspective.
Prior to joining the Ellen MacArthur Foundation, Sara obtained her PhD in Polymer Physics at the Technical University of Denmark. She has a background in Chemical and Biochemical Engineering and has studied in Denmark, Zürich, Canada, and Belgium

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