From that bit of plastic wrap that keeps your meat fresh to the piece of clothing you only wear a handful of times before chucking it out, it seems difficult to escape the fact that we are a wasteful society.
So don’t we all just need to do our bit? If we up our game, make better purchasing decisions and act responsibly, won’t we crack the waste problem? Perhaps not. It sounds like a logical answer, but just looking at behaviour change misses out the unseen and the unavoidable. For example, how are our products made in the first place, and how are they stored and delivered? Here we’re talking about the system surrounding a product, and most of us have no say over how that system acts.
Founder and Editor-in-Chief of EcoCult
Alden Wicker is the founder and Editor-in-Chief of EcoCult, the leading sustainable lifestyle blog that covers fashion, beauty, and travel. She has contributed her investigative journalism to Refinery29, Newsweek, Racked, Quartz, Rodale’s Organic Life, Narratively, and mindbodygreen. She is a co-founder of the Ethical Writers Coalition, a group of 80+ creatives focused on promoting the sustainable and ethical life through their work, and member of Travel+SocialGood.
Head of Sustainability, Surfdome
Most of Adam’s working life has been fulfilling a wide spectrum of roles around the world in the surfing industry. After taking a break from the industry to found a company that aids businesses in becoming more sustainable, Adam is now combining both his passions -- as Head of Sustainability in the action sports industry, where he is currently "greening" Surfdome by focusing on eliminating single use plastics in the company's business operations. Under Adam's leadership, Surfdome has already removed the equivalent plastic of 1.2 million plastic bottles from its internal operations and is working to influence other companies to do the same, all while supporting ‘The Plastic Project’ and #2MinuteBeachClean
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