DIF on AIR The Real Disruption of Financial Services

  • Speakers:
  • Luisa Martínez

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Technology and innovation when applied to Finance with Financial Inclusion as its mission and vision, has the potential to take millions of people out of poverty. Giving them access not only to financial services, but also to education, safety and equality.

A generation that knows and wants to change the world, should claim for more rights, benefits and comfort. This generation will become an economic machine that moves our financial and banking system.

Will a system that has existed for more than 200 years and is generally reluctant to adapt to new era have what it takes to provide ethical, innovative, equal, useful, and human-centered financial services?


Luisa Martínez

Luisa Martínez

One Young World Ambassador & Director of Innovations and Partnerships in Kuelap

Luisa Martínez is leader in the World Economic Forum’s Global Shapers Initiative and One Young World Ambassador. Luisa couples her passion to make a difference with her exceptional interpersonal and business skills.

She serves as Director of Innovations and Partnerships in Kuelap where she is developing a network of motivated and talented individuals, companies and startups to connect with Kuelap around the world.

Prior to Kuelap, she worked at the Mifos Initiative where she was the Account Manager. The Mifos Initiative is a non-profit open source and free software project, dedicated to end poverty by delivering affordable financial software for financial Inclusion, with presence in 37 countries, with more than 500 Finance Institutions using the software and reaching over 6 million final users.

Luisa was a co-founder of $ERO, the first Uruguayan startup to be granted with an Electronic Money License from the Central Bank.


Laura Franco Henao

Laura Franco Henao

DIF Intern

Laura is ½ of the DIF intern team. Laura has an academic background in Economics and International Development and she has done her masters research on how the Circular Economy can help address environmental and social challenges in the Uruguayan context. In addition, she has worked at the University of Sussex in the project: Understanding the Circular Economy-Entrepreneurial motivations, business and consultancy practices.

Laura has received several scholarships and awards for her academic results. She loves languages, sports and most of all, travelling and discovering new places and stories.

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