DIF Studio What will the clothes of the future be made of?

  • Speakers:
  • Kristiina Kruus, Jenni Pyytövaara

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  • Details About the session
  • Speakers Info about who's talking

10% of global greenhouse gas emissions are caused by the fashion and textile industry alone. 70 million barrels of oil are consumed every year to produce the world’s most commonly used textile fibre - polyester. Polyester can take hundreds of years to decompose. 20,000 litres of water can be used to produce a single kilogram of cotton, not to mention large areas of arable land and humongous amounts of pesticides.

What will the clothes of the future be made of? How can we make clothes to be made again? Join this session to find out the technological solution that Aalto University has discovered.


Kristiina Kruus

Kristiina Kruus

Dean of the School of Chemical Engineering, Aalto University

Kristiina Kruus D.Sc. (Tech.) has worked in the USA and the Netherlands and has a long career at
the Technical Research Centre of Finland in different positions. She has coordinated large national
and international projects with a multi-million euro annual budget. Most of Kristiina’s scientific work
is related to modification of plant biomass and their major components. Kristiina has published
more than 100 peer reviewed scientific papers and book chapters, has several patents and was
nominated as the Dean of the School of Chemical Engineering at Aalto University in 2018. She is
also a member of the President’s Management Team in Aalto and is currently a member of the
Academy of Finland Research Council of Biosciences Health and the Environment. She was
granted the Knight First Class of the Order of the Lion of Finland by the President of Finland in

Jenni Pyytövaara

Jenni Pyytövaara

Senior advisor, Aalto University

Jenni Pyytövaara’s (M.Soc.Sci) work and consulting experience has taken her across several countries and she has developed a multi-million corporate and foundation fundraising strategy for a top global humanitarian aid NGO. Jenni is a development professional with an emphasis on corporate and foundation fundraising with an international reach and a specific focus on new market entries and global partnerships. Jenni has a record of closing six-figure donations and managing departmental budgets. Her segments include sustainability, higher education and humanitarian aid. Jenni has worked at Aalto University since 2017.


Sebastian Egerton-Read

Sebastian Egerton-Read

DIF Programme Manager & Social Media Manager

Seb is one of the two Ellen MacArthur Foundation's DIF Managers. He makes sure the DIF’s content reaches the right people on a global scale through resourceful and creative marketing. He also feeds into the DIF's long-term strategy. When Seb isn’t working on the DIF, he’s busy managing the Foundation’s social media accounts and producing regular content across platforms as well as writing for Circulate news.

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