Often, 'good design' is defined by the performance or functionality of a product or service, the ergonomics, and the aesthetics. Yet most of the materials we use, we lose, the things we make are consistently under-utilised.

However, a new mindset is emerging; one where we design our products in a way that asks 'what next'? The goods of today should be the resources of tomorrow. This shift in thinking is worth around a trillion dollars and will drive innovation in tomorrow's companies, and reshape every part of our lives.